Your Unique Value Propositions and Your Articles

What’s Your Unique Value Proposition?

if You have a great article that offers solutions or insights for readers. So what???? Scores of other authors in your niche do too.

What makes you and your article unique?
What good values do you bring to your readers?
What’s your Unique Value Proposition (UVP)?

A UVP is a promise of value that’s exclusively delivered by the writer. In shops, this is a promise that a product or service is the best because it over delivers in a more effective and cheaper manner than anything else in its class.

In article writing, orginal is true. With an effective of  UVP, you promise your readers values. Once you’ve delivered your promises, your readers will know you as a credible and trustworthy source who’s worth following.

Determining Your Unique Values Propositions

First, answer the following questions:

• Who are your target audiences and what’s their most pressing need or want?
• What’s are the number one benefit you provide to your target audience?
• Can you describe how will this benefit solves your target audience’s need or want?
• What’s unique about your benefit – what do you offer that no one else has or can?

Next, can you'll answer all of the above questions (combined) in 2-3 lines? It’s tough, but that’s where a little creativity, practice, refinement, and the following tips come along.

Tips for an Effective Unique Value Propositions

Use the following ways to help guide your UVP:

1. Define yourself. Mold your identity:
   • What’s your mission and vision?
   • What are  your brand identity and your strengths?
   • What’s your positioning statement?
   Even if you choose not answer these questions in depths, answer them. Knowing who are you, what you exactly represent, as well as what you offer will guide your efforts to success.
2. Get audience feedback. Nothing is more sobering than discovering the brand you’re trying to project is failing to meet the expectations of your audiences. Get feedback to find out what actually is drawing your audiences to your platform, why they stay or leave your platfrom, and more. Use this tips to continue molding your UVP.
3. Look for opportunities. What are u missing for your audience? What voids in their needs and wants can you fill with your strength? Invent and reinvent yourself by searching trend and pattern in your niche that will help you build a unique position.

Circling back – with everything you now know about yourself, your brand, and your UVP – you should be able to more confidently respond to our earlier statement:

You have a great articles that offers insights or solutions for readers. So what? What makes you and your articles unique?

You have a great articles that offers insights or solutions for readers. So what? What makes you and your articles unique?